SMALL BUSINESSES. BIG NEXT STEPS.

Web development services. Built around you.

A new website. A better online store. A web app that makes work simpler. Design and development for small businesses and startups, with one developer bringing it all together.

  • Fixed written quotes
  • Direct collaboration
  • No calls required
A LITTLE OF WHAT'S POSSIBLEDesign + code
Good ideas deserve
a proper build.
Softora Guide
Softora Guide homepage with software search and category navigation, independently designed and developed by Ali Rehman
Independent project · Next.jsExplore the build
Ali Rehman
Ali RehmanYour designer & developer
THE RIGHT TOOLS.Chosen for the job.
  • React
  • Next.js
  • TypeScript
  • Node.js
  • WordPress
SIX WAYS TO MOVE FORWARD

The right service.
For where you are now.

Start fresh, improve what you have, or connect the pieces. You don't need to know the tech stack to know what you need.

Filter services by the help you need
/01
YOUR BUSINESS, ONLINE

Custom web development

A business website or landing page designed around your offer, your customers and the action you want them to take. Custom features where they make a difference.

  • Responsive page design
  • Enquiry, booking or content flows
  • Technical SEO and launch checks

Best for a new website or a business-specific build.

Explore custom websites
/02
EDIT IT. MAKE IT YOURS.

WordPress & WooCommerce

An editable business website or online store without a complicated day-to-day workflow. Custom themes, plugin work and WooCommerce features scoped to how you sell.

  • Custom pages, themes and plugins
  • Products, checkout and payments
  • Editing guidance and handover

Best for content-led sites and editable online stores.

Explore WordPress development
/03
YOUR PRODUCT, MADE POSSIBLE

React & Next.js development

Bring a web app, customer portal or SaaS front end to life. Reusable components, considered rendering and backend integrations that support the way your product works.

  • React interfaces with TypeScript
  • CMS, API and database integration
  • Authentication and scoped permissions

Best for interactive products and custom web applications.

Explore React & Next.js
/04
A BETTER NEXT CHAPTER

Website redesign & migration

Keep what is working and rethink what is not. Clearer messaging, a better mobile experience and a planned migration, rather than an unnecessary start from scratch.

  • UX, content and layout review
  • URL mapping and redirect checks
  • Responsive rebuild and launch QA

Best for an outdated website or a change of platform.

Explore website redesign
/05
FROM VISITOR TO FOLLOW-UP

HubSpot setup & integration

Connect your website to a clearer lead-management process. Forms, CRM properties, pipelines and follow-up workflows configured around your team and your HubSpot plan.

  • Website forms and CRM properties
  • Pipelines and lead-routing setup
  • Submission and notification testing

Best for small teams connecting their site and CRM.

Explore HubSpot setup
/06
KEEP THE GOOD THINGS WORKING

Website maintenance & fixes

Get practical help with an existing site, even if I did not build it. From broken forms and plugin conflicts to speed optimisation, updates and ongoing website support.

  • Bug fixes and mobile-layout repairs
  • Image, script and caching review
  • Updates, backups and content edits

Best for a one-off fix or an agreed care plan.

Explore maintenance & support
Not sure where your idea fits?

A short brief is enough. I'll help you choose a practical starting point.

Let's figure it out
LESS TALK. MORE TANGIBLE.

See the thinking.
Then see the work.

Explore the portfolio
INDEPENDENT PROJECT / NEXT.JS

Softora Guide

A software-discovery experience with considered content structure, category navigation and a custom-built front end.

Softora Guide category screen organising software into clear browsing categories
Interface designContent architectureFull-stack development
PERSONAL PROJECT / IN PROGRESS

Nestora Property Discovery

A personal property-discovery project with original interface previews and fictional listings. The WordPress build and search workflows are the next milestones.

Personal project. Illustrative listing data.Explore the project

Softora is independently built. Nestora is a personal project in progress, with interface previews and the next implementation milestones documented.

A SIMPLE WAY TO WORK TOGETHER

One developer.
No lost details.

From the first brief to the final handover, you work directly with the person designing and building your website.

Clear messages. Working previews.
No calls required.
  1. 01

    Tell me what you need

    Share your idea, current URL, must-have features and any deadline. A short written brief is enough to start.

    Your priorities
  2. 02

    Agree the right scope

    We choose the approach, deliverables, revision rounds and timeline. You approve the written quote before work starts.

    A clear plan
  3. 03

    See it take shape

    Review the design and working previews at agreed milestones. Feedback stays in writing, with no sales handoff.

    Working previews
  4. 04

    Launch with a handover

    The agreed build is checked, launched and handed over with relevant access, editing notes and 30-day build support.

    Ready for your team
CLEAR SCOPE. CLEAR INVESTMENT.

Web development pricing.
A sensible starting point.

Useful planning ranges, not one-size-fits-all packages. Your quote is based on the work you actually need.

A FOCUSED WEB PRESENCE

Business website

$500–$2,000
USD · indicative project budget

A landing page or focused business website with a clear offer and an easy way to get in touch.

  • Agreed pages and responsive design
  • Content and enquiry essentials
  • Launch checks and handover
See website scope
A MORE CONNECTED BUILD

Web app or portal

$2,000–$8,000
USD · indicative project budget

A scoped first release for a portal, dashboard or web application with business-specific workflows.

  • Defined user journeys and features
  • Agreed backend and integrations
  • Testing, deployment and handover
Explore application development
SOMETHING MORE SPECIFIC?

A fix, a store,
or a connected CRM.

Redesigns, WooCommerce stores, HubSpot work and ongoing support are quoted around your existing setup and the changes you need.

Get a scoped quoteOne-off help or an agreed care plan.

Final pricing depends on pages, features, content and integrations. Hosting, domains, licenses and third-party fees are separate. Larger builds need a custom quote. See what affects website cost.

A LITTLE CLARITY BEFORE WE START

Your questions.
Plain answers.

Choosing a service, setting a budget and knowing what happens next.

Ask something else
Which web development service do I need?

Start with the job, not the technology. Choose custom development for a business website or tailored features, WordPress for an editable site or WooCommerce store, and React or Next.js for a web app or portal. Choose redesign for a bigger rethink, maintenance for specific issues, and HubSpot setup to connect your website and CRM. If you are unsure, send your URL or idea and I will recommend a starting point.

What is included in your web design and development services?

For a new build, the written scope covers the agreed pages, responsive layouts, content setup, features, technical SEO checks, testing and handover. Forms, payments, CMS editing and integrations are included only when specified. We also agree who supplies copy and images, how many revision rounds are included, and what would count as additional work.

How much does a small business website cost?

A focused business website has an indicative planning budget of $500–$2,000, while a scoped web app or portal is typically planned at $2,000–$8,000. These are not fixed packages or maximum prices. Page count, design, content and integrations determine your written quote. Stores, CRM work, migrations and repairs are scoped separately. A smaller first release can help keep the project within your budget.

Are hosting, subscriptions and ongoing maintenance included?

The build price is separate from domains, hosting, premium plugins, third-party subscriptions and payment-provider fees unless the quote explicitly includes them. New builds include 30-day support for issues within the agreed build. Ongoing updates, monitoring, new features and longer-term maintenance are a separate scope, so you can see the recurring costs before choosing a platform.

Can you improve a website built by someone else?

Yes. Send the website URL and describe what is not working. I can review responsive layouts, broken forms, WordPress plugins, page speed and content structure. Sometimes a targeted repair is enough; a full redesign is not always necessary. For migrations, we plan content, URL mapping and redirects to reduce SEO risk, but search rankings cannot be guaranteed.

Should I choose WordPress or a custom React/Next.js website?

WordPress is often useful when regular content editing and an established plugin ecosystem matter most. React and Next.js can suit custom interfaces, portals and workflows. Headless WordPress can combine WordPress editing with a Next.js front end, but adds complexity. The choice depends on features, budget, your team's editing needs and the ongoing maintenance you are comfortable with.

Do your websites include SEO?

New builds include the technical SEO work in the agreed scope, such as crawlable pages, useful heading structure, titles, metadata, a sitemap and relevant structured data. Image handling, mobile layouts and loading behaviour are also considered. Ongoing content, link building and paid marketing are not included in a website build. Google positions, traffic and perfect performance scores cannot be promised.

Can you connect website enquiries to HubSpot?

Yes. I can connect forms, map fields to CRM properties, organise pipelines and test lead routing and notifications. Automation and reporting depend on your HubSpot subscription. This is independent implementation support; HubSpot licensing and any vendor-required onboarding are arranged separately from my setup fee.

Will I be able to edit and own my website?

Where content editing is in scope, I set up the agreed CMS and provide editing guidance. You receive the custom code and relevant account access included in the handover. Domains and service accounts should remain in your control. Third-party software, stock assets and hosted platforms retain their own license terms; those limits are clarified before we choose the tools.

How long will the work take, and do we need calls?

A focused landing page may take about a week, a business website a few weeks, and a custom application longer. The agreed timeline depends on features, content readiness, access and feedback. We confirm milestones after reviewing the scope. I work remotely through written briefs, messages and preview links, so calls are not required.

LET'S MAKE THE NEXT STEP A GOOD ONE

Bring the idea.
I'll bring the know-how.

A new business, a website that needs attention, or a product ready to take shape. Tell me where you are and where you want to go.